Job Description

Job Description

Job Description

Job Title: Marketing Generalist
Location: Hybrid based in Knoxville, TN
Job Type: Full-Time
Experience Level: 5+years
Reports to: Marketing Manager

What’s in it for you?

--Competitive salary with annual salary review and bonus.

-FULLY paid top tier medical, dental, & vision benefits for you and your family.

-Outstanding paid time off policy.

-Flexible work arrangement

-Student Loan Assistance, up to $5,000 annually as eligible.

-Learning and Development Opportunities including Tuition Reimbursement.

-Highly engaged culture, stable workforce, within a strong, growing global company

At Etex, our purpose is to inspire new ways of living. We are an international leader in sustainable construction, driven by a passion for excellence, but it's our people that are our top priority. We connect, collaborate, and champion the well-being of our employees, forming partnerships and pioneering change in our ever-evolving industry.

At Etex, we seek to make a meaningful impact on the lives of our customers and our communities. Are you looking for a company where you can learn, grow and lead? Join us as a Marketing Generalist where you can work on site at our Maryville, TN location .

The mission of the role is to be a dynamic and results-driven Marketing Generalist to join our growing marketing team. This role is ideal for a versatile marketer with 5+ years of experience who enjoys working across multiple marketing functions—from content and digital campaigns to event support and brand management. If you're a creative thinker with strong organizational skills and a passion for impactful marketing, we’d love to meet you!

What you’ll do:

• Content Creation & Management: Write, edit, and manage marketing content including blog posts, newsletters, email campaigns, landing pages, and social media.
• Campaign Execution: Assist in the development, execution, and optimization of multi-channel marketing campaigns (email, social, PPC, etc.).
• Tradeshow Coordination: Coordinate and execute tradeshow logistics, including booking, collateral, shipping, and swag.
• Social Media Management: Create and manage a social media strategy. Plan, schedule, post, and monitor content across social platforms, engage with community, and track performance.
• Website Support: Maintain and update website content using CMS tools.
• Analytics & Reporting: Track key marketing metrics, prepare performance reports, and make data-driven recommendations for improvement.
• Event & Webinar Support: Coordinate logistics and promotions for virtual and in-person events.
• Collateral Creation: Assist with the creation of sales and marketing materials (presentations, one-pagers, case studies).
• Brand Consistency: Ensure all marketing communications align with brand guidelines and voice.

What you’ll bring:

• 5+ years of experience in a marketing role.
• Solid understanding of digital marketing channels (email, social, SEO, paid media).
• Strong writing, editing, and verbal communication skills.
• Experience with marketing tools such as HubSpot, Mailchimp, Google Analytics, Canva, Adobe Creative Suite, or similar.
• Familiarity with CMS platforms
• Excellent organizational and project management skills.
• Self-starter with the ability to manage multiple projects and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Bonus Skills (Nice to Have)

• Graphic design experience or proficiency in Adobe Creative Suite.
• Video editing or production knowledge.
• Experience with marketing automation platforms.

Physical Demands

• Individuals may need to sit or stand as needed. Requires walking primarily on a level surface for periodic periods throughout the day with occasional climbing of stairs to access manufacturing work areas. Reaching above shoulder heights or below the waist. Lifting of 25 pounds or more. Proper lifting techniques required. Minimal travel may be required.

Why join us?

• We are named the world's #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023!
• Our culture – we connect & care about those around us. We nurture teamwork, communities, partnerships and new ways of working, placing the highest importance on the safety and working environment of our people.
• Our ‘Road to Sustainability 2030’ is our plan to help build a better, sustainable future. We work towards this vision by caring about our social and environmental impacts and developing innovative solutions
• We have a strong conviction that diversity of thinking helps us to deliver a strong and sustainable performance. It is also essential for us that everyone feels part of the team. In this spirit, we are committed to equal opportunities and zero tolerance towards discrimination
• Flexibility: For us, hybrid and flexible working is all about trust, and we want you to be able to do your best work (depending on the role).

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